Marketing is a planned approach whereby you locate people that have a propensity to need your product or service and help them fill their need. Marketing is a way to reach out to customers that want to be reached. A planned repeatable marketing program allows your organization to market on a perpetual basis. Marketing is an organized program, not a project you do once a month until you meet your quota. Selling is persuading someone to buy your product or service, and forms a subset of marketing. Other components of marketing include Marketing Research, Enhancing Value, Distribution Channel Management, Pricing, Customer Relationship Management, Advertising & Promotional Activities.
This is the start of a series of posts on the A to Z of Marketing with an emphasis on Startups.