Startup Marketing

Marketing is a planned approach whereby you locate people that have a propensity to need your product or service and help them fill their need. Marketing is a way to reach out to customers that want to be reached. A planned repeatable marketing program allows your organization to market on a perpetual basis. Marketing is an organized program, not a project you do once a month until you meet your quota. Selling is persuading someone to buy your product or service, and forms a subset of marketing. Other components of marketing include Marketing Research, Enhancing Value, Distribution Channel Management, Pricing, Customer Relationship Management, Advertising & Promotional Activities.

This is the start of a series of posts on the A to Z of Marketing with an emphasis on Startups.

Jeff Bezos

Jeff (Jeffrey Preston Bezos) is an American technology and retail entrepreneur, investor, electrical engineer, computer scientist, and philanthropist, best known as the founder, chairman, and chief executive officer of, the world’s largest online shopping retailer.

On July 27, 2017, he became the world’s wealthiest person with an estimated net worth of just over $90 billion according to Forbes Magazine. As of January 2, 2018, he is worth $108.1 billion and is contended to be on track to become the wealthiest person in history. During the year 2017, Bezos became richer by about 100 million each day. Since January 1, 2018, Bezos’ wealth has increased by nearly 1 billion every two days.

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

“In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”

“The framework I found, which made the decision (to start Amazon in 1994) incredibly easy, was what I called a regret minimization framework. I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimize the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.”

“If you double the number of experiments you do per year, you’re going to double your inventiveness.”

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”

“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.”

“Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort. When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.”

Air Pollution

This Tuesday, Kolkata was officially the world’s worst polluted city. Sad state of affairs, but we will reap what we sow. Continuously trying to improve things – here’s an example.

Open air burning of trash is a common sight in the city – result of unawareness, laziness, etc. At a community level, bring awareness about it.

At a personal level, start using respirator masks. I use 3M Particulate Respirators – available online. Feel free to take from my stock at home. I retail from the best 3M distributor in the city.

Please help!

“Sad But True” ~ Metallica

Ode to Air

Air, air, it’s everywhere,
In your face and in your hair
It can be a gentle breeze,
It leaves your mouth when you sneeze,
It can be a strong gust,
It can carry debris or dust.
So when you feel air blow by,
Just remember to say “hi.”

Air, air, in the sky,
It can carry a plane or a fly,
Sweet air, cradle of life,
Protect it, without any strife.
You inhale it,
You exhale it,
If of air we were deprived,
None of us would have survived

Air, air it’s so great,
About that there is no debate,
You don’t have to be quiet,
Feel free to start a riot.
Let’s work on the solution,
To curb the air pollution,
And make sure no one protests,
That air needs our best.

~  2017 winning poem by fifth grader Ali Adhami of Madinah Academy of Madison


“The weak can never forgive. Forgiveness is the attribute of the strong.” ~ Mahatma Gandhi

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” ~ Martin Luther King, Jr.

Extending love to someone with a differing opinion does not mean you are agreeing with her or forsaking your beliefs – it shows you’re committed to moving toward a positive future. Extending love to someone who revealed an unbecoming side of himself doesn’t mean you’ve forgotten – it shows you’re willing to see his story and scars within. Extending love to someone who offended you does not mean you’re accepting such treatment – it means you realize you cannot thrive in a place of anger and resentment. Extending love to someone who holds ill will towards you does not mean you don’t care – it means your life is not based on the opinions of others.

Sit down at the table – it might be your only chance to find out what the most unlikely, but truly extraordinary type of love tastes like.

God, Our Director

If all the world’s is a stage, then the director, must be GOD – truly the Generator, Operator & Destroyer!

“All the world’s a stage, and all the men and women merely players;
They have their exits and their entrances, and one man in his time plays many parts.” ~ William Shakespeare, As You Like It, Act II, Scene VII

Tum Ho Yantri Mai Yantra by Hanuman Prasad Poddar

tum ho yantri, maian yantr, kath ki putali maian, tum sootradhar,
tum karava‌o, kahala‌o, mujhe nacha‌o nij ichchhanusar ॥
maian karooan, kahooan, nachooan nit hi paratantr, n ko‌ee ahankar,
man maun nahian, man hi n prithakh‌, maian akal khilauna, tum khilar ॥
kya karooan, nahian kya karooan-karooan isaka maian kaise kuchh vichar?
tum karo sada svachchhand, sukhi jo kare tumhean so priy vihar ॥
anabol, nity nishkriy, spandanase rahit, sada maian nirvikar,
tum jab jo chaho, karo sada beshart, n ko‌ee bhi karar ॥
marana-jina mera kaisa, kaisa mera manapaman,
haian sabhi tumhare hi, priyatam! ye khel nity sukhamay mahan ॥
kar diya kritadanak bana mujhe nij karaka tumane ati nihal,
yah bhi kaise manooan-janooan, jano tum hi nij hal-chal ॥
itana maian jo yah bol gayi, tum jan rahe-hai kahaan kaun?
tum hi bole bhar sur mujhamean mukhara-se maian to shoony maun ॥

Swamiji Shri Ramsukhdasji Maharaj

The prime objective of his life was to stay away from personal propaganda and spread the divine messages ofGita only for the welfare of the people. Therefore he entirely stayed away from tasks such as being photographed, getting his feet touched, making disciples, accepting gifts or donations, accumulating money or things etc., building ashrams (monasteries), making cults etc., and in this way neither did he establish any personal relationship with any person, organization, cult, monastery etc., nor did he appoint anyone as his disciple, propagator, or successor. Sustaining his life merely through alms, he remained engaged in selflessly benefiting the society through his mind, body, and speech throughout his life.

His sole aim was to find out how mankind can be benefited (liberated) in the least possible time and through the easiest possible method, and throughout his life he kept searching for this one answer. In this context he discovered many revolutionary, novel, and remarkable methods and spread them across the masses through his discourses and articles. Without insisting upon any opinion, argument, cult etc., he propagated only that which was his own experience. He explained the deep, complicated and the most eminent subjects of the spiritual path to the common man in an extremely simple manner, so that an average literate man too can easily understand them and can apply them in his life.

Completely rid of attachment, idol of renunciation, Revered Swamiji Maharaj had especially instructed that no one may write his biography. Therefore, this short introduction has been written only so that more and more people can become acquainted with this great saint and thereby uplift themselves and benefit from his discourses.



Su Jok

“SuJok” is a combination of two words. In Korean ‘Su’ means hands and ‘Jok’ means feet. Thus, SuJok actually means treating on hands and feet. SuJok Acupuncture is a Physical & Metaphysical, Natural Therapy of healing without drugs. Acupuncture and Acupressure is done in mostly all parts of the body. But SuJok focus only on Hand and Feet as per it’s name origin.

Stimulating the particular points helps to increase the energy flow to the particular organ and keep the organ healthy. If you had tried clapping your hands as a therapy, You will feel it.

Black Pepper

Crowned as ‘the King of Spices’ and wholly packed with large amount of solar energy, Pepper is also called as Marich, which is the Sanskrit name for Sun. Ayurveda recommends Black pepper and its essential oil for treating asthma, sinus congestion, chronic indigestion, cold and other respiratory infections, obesity, improper metabolism, urinary problems, cholera, headache, intermittent fever, toxic remains in the system and for certain other health issues.

The legendary Roman book ‘The History of the Decline and Fall of the Roman Empire,’ written by Edward Gibbon quotes pepper as “a favorite ingredient of the most expensive Roman cookery“.

Tina Turner

“God is of Love, compassion, forgiveness, appreciation. That is what we are born with and what we should live by; God is not in the image of a person for me. God is a Way of Life”

“Spirituality comes from a place inside of you. I don’t know where it is, I wish I would. You have to use your imagination. You have to make a connection, to become one to one with the body and the mind.”